FASHION MARKETING

Understanding key theoretical ideas surrounding Fashion Marketing using Christian Dior as a Brand Case Study

This project explored Christian Dior Bags in the Global Luxury Accessories Market. It allowed me to analyse the brand using marketing tools and provided key ways in which to research into the competitive landscape.
Key Marketing theories used:
- The Marketing Mix
- The Total Product Concept
- Brand Pricing Pyramid
- Brand Identity Model
- The Promotional Mix
- Brand Positioning Map
- PESTEL and SWOT Analysis

Fashion Marketing : About

FULL MARKETING REPORT

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Fashion Marketing : Files

TRANSFERABLE SKILLS

Understand key Marketing theories and brand analysis tools that should be considered and implemented within strategies

How to visualise and describe your target customer

How to adopt my personal style to fit with the essence of a brand

Fashion Marketing : List