#REALTALK
Whats its all about...
This project proposes a new video series for GLAMOUR UK, aiming to support the brands position as a digital destination for authentic, inclusive and aspirational beauty culture. The film created represents a concept intended to amplify these core qualities in order to build the GLAMOUR brand in response to the recent cultural and societal shift that has seen attitudes to accepted beauty standards change significantly.
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Inspired by the deomocratisation of media content that technology allows, using real people discussing real subjects that matter to the audiences, is a stratagy now being adopted across mainsteam marketing and media, including by GLAMOUR US. This series of films for the British market strives to provide an honest voice that will entertain and educate, covering raw and relatable subject matter that will extend brand reach and increase engagement.
THE PROCESS
These three documents show the process form initial idea, presentation of the concept and final research book. These projects show how I can developed an idea from start to finish, my in-depth research abilities, how I have understood a specific target market and my abilities to generate creative ideas for Video content.
THE FINAL VIDEO
See Below